INTERNET AS A TOOL TO CAPTURE BUSINESS OPPORTUNITIES IN INDUSTRIAL ENVIRONMENTS

In this webinar we will explain how to support export departments in attracting new business opportunities through the different digital tools available in the market. Sergio Ruiz de Larrea, Sales Manager at Ona, will be with us to talk about their experience managing their digital business strategy in collaboration with Weroi.

Nowadays, everyone agrees on the effectiveness of new technologies as a channel to capture business opportunities, but there is still a profound lack of knowledge on where to start and how to interconnect the different elements of a commercial strategy using new technologies on the online environment.

Many companies have a website, but what role does it play in commercial initiatives? How does it help us, or hurt us? Do companies have their clients well classified? Do they use CRM tools for this purpose? Do companies use LinkedIn as a sales tool? And most important of all, how can industrial companies use these and other tools? What are the responsibilities of the sales department in digital initiatives? Who should lead these initiatives within companies?

We ask ourselves these and many other questions daily. In this webinar, we will explain, from the very foundations, how the various digital tools available in the market can help export departments to capture new business opportunities in the digital environment.