Website functionalities and content strategies to attract new business opportunities
9:30 - 11:00
- Content as a tool to attract the interest of potential clients
- Website functionalities as tools to turn anonymous website visitors into qualified prospects for the sales team
- Doubts and questions
An attractive website does not guarantee success if your goal is to capture new clients.
As the basis of any commercial-digital strategy, a website requires accurate value propositions and specific conversion elements that entice visitors and drive them to contact you as easily and quickly as possible.
Urko De La Torre
Senior specialist in the implementation of digital-sales projects in industrial and B2B sectors. Extensive experience in managing marketing and sales teams. Executive MBA by ESIC.
Six years of professional experience in marketing-sales environments for B2B sectors. Expert in commercial and business development processes in industrial environments, especially in sectors such as Oil&Gas and Energy. Master’s degree in Marketing and Sales Management from the UPV/EH.