WEROI THRIVES WITH PROJECTS FOR THE VELATIA, INGETEAM AND MONDRAGON GROUPS

The Bizkaia-based industrial digital marketing firm expects to achieve a turnover of €750,000 this year, nearly 40% more than last year

‘Weroi is not a traditional digital marketing agency, but an industrial digital marketing consultancy with an outstanding focus on results. We were born with the vocation of being a benchmark in our industry, and we are achieving this’

MAITANE HERNÁNDEZ
MANAGER AT WEROI

Bizkaia-based company Weroi, which specialises in industrial digital marketing for B2B companies, has ended the 2019 financial year with projects for three of the Basque Country’s leading business groups, including Ingeteam, Velatia and Mondragon Corporación. The company, which opened new offices in 2019, expects to achieve a turnover of €750,000 in 2020, compared to €530,000 last year.

Weroi ended 2019 working for companies from the Ingeteam, Velatia and Mondragon Corporación groups on projects that the company, which specialises in industrial digital marketing, describes as ‘success stories’.

‘Weroi is not a traditional digital marketing agency, but an industrial digital marketing consultancy with an outstanding focus on results. We were born with the vocation of being a benchmark in our industry, and we are achieving this‘, says Maitane Hernández, General Manager of Weroi, which in May 2019 opened new offices in the Bizkaia Science and Technology Park. These offices employ 11 professionals, always in the B2B environment, with large and medium-size national and international industrial companies (in their natural markets or in international markets where they want to increase or open business).

Weroi applies its own methodology based on years of learning, validated in more than 50 companies, and is highly focused on achieving business opportunities in the first months of the projects. Its industrial clients also include ONA Electroerosión, Técnicas Hidráulicas, Urola, Ascensores Beltran and Rotobasque. The company is also present in the service industry where it has worked, among others, for the financial institution Bankoa and the Bilbao Chamber of Commerce (Cámarabilbao).

‘The digital marketing we deploy in Weroi enables us to quickly reach a significant number of potential clients with a very controlled investment,’ explains Hernandez. ‘We use numerous tools provided by the channel to achieve qualified contacts, leads, which translate into new business opportunities. Subsequently, it is the task of the companies’ sales departments to manage these contacts and achieve sales,’ she adds.

‘The digital marketing we deploy at Weroi enables us to quickly reach a large number of potential clients with a very controlled investment’

MAITANE HERNÁNDEZ
MANAGER AT WEROI

Digital channel

The Bizkaia-based company, ‘a pioneer in using the term ‘industrial digital marketing’ in Euskadi‘, offers companies, according to its general manager, ‘the implementation of a new commercial channel (digital channel), which leads to new ways of working, encouraging teamwork, collaboration between management and sales and marketing departments’. Regarding the changes experienced in digital marketing over the last decade, Maitane Hernández states that ‘the reality is that everything related to the internet and digital tools is evolving really quickly, so you have to keep your five senses on alert, and continuously update‘.

Mindset change

As Maitane Hernández says, ‘what has really changed is the mindset of industrial companies, or their managers’, who are becoming aware of the great importance of incorporating digital channels into their business strategy; they are assuming that industrial digital marketing is much more than just having a nice website and working a little bit on branding.’ Weroi’s Manager considers ‘this is mainly due to the need for companies to find channels for attracting business that are more effective, have greater capillarity, and are less ‘saturated’ than their traditional counterparts, and also supplement the amount of business opportunities provided by their long-standing business strategies’. In this sense, Hernandez stresses that ‘there is a need for new tools to attract business‘.

The company’s clients include Ascensores Beltran, Rotobasque, Técnicas Hidráulicas, Urola, and institutions such as Bankoa and the Cámarabilbao