About us | WEROI

The secret behind Weroi, our team

Weroi was born in 2008 as the first digital marketing company specialised in industrial and B2B sectors. Our mission has always been to help our clients grow, materialising new business opportunities through the development of business-digital strategies.

The blueprint for Weroi’s growth can be found in our founding team’s professional experience, which enabled us to learn a great deal about the peculiarities of industrial and B2B business models.

14
years on the market
85%
Recurring clients
1
average lead time on first leads
80%
of the team has business training
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OUR TEAM

Maitane Hernández

CEO

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Edurne Ruiz de Arcaute

COO

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Lucía Celles

BD Manager

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Rebeca Durán

Business Development

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Carmen Jiménez

Project Manager

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Esther Aboín

Project Manager

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Ana Peinado

Project Manager

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Borja Sainz

Project Manager

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Raúl Ruiz

Project Manager

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Marta Bilbao

Project Manager

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Tom Staples

Project Manager

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Zaloa Lavilla

Market Research Manager

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Eneko González

Senior Market Research Analyst

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Saioa Zubigarai

Senior Market Research Analyst

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Jairo Mediavilla

Senior Market Research Analyst

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Lisa Palmeiro

Market Research Analyst

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Aitor Martínez

Market Research Analyst

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Iñigo Lekunberri

Inbound Marketing Manager

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Joseba Prieto

Data Analysis Manager

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Ana Mateo

Content Project Manager

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Luis Mingallón

Content Marketing Manager

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Nazaret León

Content Marketing Specialist

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Laura de Antón

Content Marketing Specialist

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Omar Barco

Senior Graphic Designer

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Joel Pérez

Senior Graphic Designer

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Aytami Herrera

Paid Media Manager

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Sonia Guardado

Paid Media Manager

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Silvia González

CFO

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Jorge Usán

CAO

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Elixabete Hernández

Administration

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Paloma Arias

Marketing Manager

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OUR VALUES

SPECIALISATION

SPECIALISATION

We are experts in helping industrial and B2B companies attract new business opportunities through the digital channel.

VERACITY

VERACITY

We achieve results, which is why 85% of our clients return and choose to renew or extend their agreements with us.

EXPERTISE

EXPERTISE

We are obsessed with measuring ROI, and we always have been, even when our industry was focused on creating 'nice' websites.

SAFETY

SAFETY

We have a multidisciplinary, business-trained team, specialised in different areas of digital marketing.

INNOVATION

INNOVATION

We innovate in technology, processes and methodology, always at the service of business goals.

Weroi helped us incorporate the digital channel into our sales flow. Managing business opportunities from digital channels has become part of our day to day

Javier González

General Manager

'Client participation is key to the development of this type of projects. Without proper lead management it is impossible to materialise offers and sales'

Javier Martínez

CEO

'We got results from the very first moment. Their closeness is key for those who are not used to having digital tools incorporated in sales processes'

Elena Fernández

Manager

THIS IS WHAT WE HAVE ACHIEVED FOR OUR CLIENTS

12,000
LEADS GENERATED
IN 2021
€105 M
OFFERED
IN 2021
6.3%
AVERAGE INCREASE IN TURNOVER IN 2021
47
COUNTRIES REACHED
IN 2021

CREDITED BY 215 COMPANIES

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