WEROI is a firm with more than 10 years of experience in the development of digital-business marketing projects, specialised in helping industrial and B2B companies use the Internet as a tool for attracting new business opportunities.
We take advantage of the speed and permeability of this channel so that digital investments have a real effect on the income statement.
For this purpose, we work very closely with our clients, from the strategic and operational selection of the project to the measurement of the project’s ROI, through the design of the necessary information flow between the marketing and sales departments.
Weroi helped us incorporate the digital channel into our sales flow. Managing business opportunities from digital channels is already part of our daily business
Javier González
General Manager
It wasn’t until the business opportunities became tangible that I started believing in the project. Weroi has demonstrated professionalism and constant adaptability
Igone Pérez
Marketing Manager
more business oportunities through the internet
new international markets
new products and services
new target sectors
from attending trade fairs
your business towards new markets and sectors
Although it highly depends on each industry, the first results (useful leads) are observed within 1 month from the moment we activate the digital marketing tools defined for the project, based on the potential digital market analysis carried out. Proposals and sales obtained will depend on the sales maturity periods of each industry.
The promotion of branding and brand name recognition is not an objective in itself, but a necessary vehicle to achieve the project’s objective, which is the generation of leads with a sales interest. In order for a lead to make a qualified enquiry and request a visit, call or proposal, it is necessary that they have previously recognised our brand, through one of the digital tools activated in the project.
WEROI succeeded in transferring a total of 9,800 qualified contacts from 43 different countries to its clients’ Sales Departments in 2019, which translated into an average increase in turnover of 6.3% in its income statement Since the beginning of the crisis 8 new industrial companies, both national and international, have joined WEROI’s client portfolio, which […]
WEROI offers digital sales services to large- and medium-sized B2B companies operating in both local and international markets. Its methodology, already validated in more than 50 companies, is aimed at obtaining results in the short term, during the first months of a project. It is already working for companies in the 3 largest Basque business […]
The Bizkaia-based industrial digital marketing firm expects to achieve a turnover of €750,000 this year, nearly 40% more than last year ‘Weroi is not a traditional digital marketing agency, but an industrial digital marketing consultancy with an outstanding focus on results. We were born with the vocation of being a benchmark in our industry, and […]
We would like to thank the following people for their participation and contributions to the preparation of this article (in order of appearance): LEIRE GÓMEZ COMMUNICATIONS AND CORPORATE MARKETING MANAGER AT ONA, a world leader in the manufacture of EDM machines. BEGOÑA SEIJAS PROJECT MANAGER AT THE BASQUE INNOVATION AGENCY, INNOBASQUE. ITZIAR LÓPEZ DE ARMENTIA […]
Despite its proven potential to enhance results, many industrial SMEs have not included the Internet in their business strategy yet We all know how advertising is. It constantly reinvents itself, but it is as old as retail. Like the voices with which sellers have always attracted clients in markets, forums, or bazaars. Nowadays, the marketplace […]
The Biscayan firm, which already works for companies from the three major Basque business groups (Mondragon, Velatia, and Ingeteam), will open new offices in the Bizkaia Science and Technology Park Weroi applies its own methodology based on years of learning, validated in more than 50 companies, and focused on achieving business opportunities during the first […]
100 students and professors of the Advertising and Public Relations degree participate in the training course named ‘Strategies and tools for digital transformation in the B2B industry’ taught by Urko de la Torre, Operations Manager at WEROI During the training course, participants could see first-hand the results obtained in three Basque industrial companies with which […]
Maitane Hernandez, CEO of Weroi, and Urko de La Torre, Operations Manager, visited Hubspot’s offices in Dublin. The purpose of the meeting: to analyse the advantages of this platform to continue providing clients of the B2B and industrial sector with value. Hubspot is our reliable software for the automation of marketing and sales processes of […]
We would like to thank the following people for their participation and contributions to the preparation of this article (in order of appearance): MAITANE HERNÁNDEZ GENERAL MANAGER AT WEROI URKO DE LA TORRE OPERATIONS MANAGER AT WEROI IGONE PÉREZ DIRECTOR OF MARKETING AND COMMUNICATIONS, AAF INTERNATIONAL JOSÉ LUIS GIL DIRECTOR OF THE CORPORATE SERVICES AREA […]
05/03/2020
9:00h - 12:00h
CÁMARABILBAO
The Internet has opened up enormous possibilities for the development of B2B business models and for business development and expansion. So much so that it is estimated that more than 25 % of global B2B retail will be conducted exclusively through digital channels by 2020. This does not mean that metal profiles (for example) will be sold in a digital shopping cart; that will take time. The key is to understand how the Internet, due to its capillarity and speed, can help to uncover leads, both in domestic and export markets, that otherwise would have been difficult, if not impossible, to attract through the traditional sales department. In this conference, we will see real cases of companies in the B2B field (machine tool, fine boilerwork, construction, etc.), which have integrated digital business strategies in their traditional commercial transactions with very satisfactory results: new qualified business opportunities, offers and sales.
06/03/2020
9:30h - 11:00h
ERAIKUNE
The Internet has opened up enormous possibilities for the development of B2B business models and for business development and expansion. So much so that it is estimated that more than 25 % of global B2B retail will be conducted exclusively through digital channels by 2020. This does not mean that metal profiles (for example) will be sold in a digital shopping cart; that will take time. The key is to understand how the Internet, due to its capillarity and speed, can help to uncover leads, both in domestic and export markets, that otherwise would have been difficult, if not impossible, to attract through the traditional sales department. In this conference, we will see real cases of companies in the B2B field (machine tool, fine boilerwork, construction, etc.), which have integrated digital business strategies in their traditional commercial transactions with very satisfactory results: new qualified business opportunities, offers and sales.
The Internet has opened up enormous possibilities for the development of B2B business models and for business development and expansion. So much so that it is estimated that more than 25 % of global B2B retail will be conducted exclusively through digital channels by 2020. This does not mean that metal profiles (for example) will be sold in a digital shopping cart; that will take time. The key is to understand how the Internet, due to its capillarity and speed, can help to uncover leads, both in domestic and export markets, that otherwise would have been difficult, if not impossible, to attract through the traditional sales department. In this conference, we will see real cases of companies in the B2B field (machine tool, fine boilerwork, construction, etc.), which have integrated digital business strategies in their traditional commercial transactions with very satisfactory results: new qualified business opportunities, offers and sales.
16/04/2020
12:00h - 13:00h
ONLINE
The Internet has opened up enormous possibilities for the development of B2B business models and for business development and expansion. So much so that it is estimated that more than 25 % of global B2B retail will be conducted exclusively through digital channels by 2020. This does not mean that metal profiles (for example) will be sold in a digital shopping cart; that will take time. The key is to understand how the Internet, due to its capillarity and speed, can help to uncover leads, both in domestic and export markets, that otherwise would have been difficult, if not impossible, to attract through the traditional sales department. In this conference, we will see real cases of companies in the B2B field (machine tool, fine boilerwork, construction, etc.), which have integrated digital business strategies in their traditional commercial transactions with very satisfactory results: new qualified business opportunities, offers and sales.
23/04/2020
10:00h - 11:00h
ONLINE
Have you had your sales trips cancelled for the next few weeks? Companies’ business activity does not have to be curtailed at this time. On the contrary, many companies are shifting their budget allocations for these trips to the digital channel. This may provide a good opportunity to develop specific business-digital actions in order to achieve short term results. In this conference, we will see real cases of companies in the B2B field (machine tool, fine boilerwork, construction, etc.), which have integrated digital business strategies in their traditional commercial transactions with very satisfactory results: new qualified business opportunities, offers and sales.
12/05/2020
11:00h - 12:00h
ONLINE
Have you had your sales trips cancelled for the next few weeks? Companies’ business activity does not have to be curtailed at this time. On the contrary, many companies are shifting their budget allocations for these trips to the digital channel. This may provide a good opportunity to develop specific business-digital actions in order to achieve short term results.
In this conference, we will see real cases of companies in the B2B field (machine tool, fine boilerwork, construction, etc.), which have integrated digital business strategies in their traditional commercial transactions with very satisfactory results: new qualified business opportunities, offers and sales.
22/05/2020
10:00 - 11:00
ONLINE
Have you had your sales trips cancelled for the next few weeks? Companies’ business activity does not have to be curtailed at this time. On the contrary, many companies are shifting their budget allocations for these trips to the digital channel. This may provide a good opportunity to develop specific business-digital actions in order to achieve short term results. In this webinar we will analyse how the internet can be an alternative to traditional business activities, by analysing real cases of companies in the B2B environment (fine boilerwork, tube forming for the automotive industry, etc.), who have integrated digital business strategies into their traditional commercial transactions with very satisfactory outcomes in terms of results (qualified business opportunities generated > offers > orders)
WEROI is a firm with more than 10 years of experience in the development of digital-business marketing projects, specialised in helping industrial and B2B companies use the Internet as a tool for attracting new business opportunities.
We take advantage of the speed and permeability of this channel so that digital investments have a real effect on the income statement.
For this purpose, we work very closely with our clients, from the strategic and operational selection of the project to the measurement of the project’s ROI, through the design of the necessary information flow between the marketing and sales departments.
Bizkaia Technology Park Edif. 103, 1ª Planta, Local 7 48170 Zamudio - Spain
Monday to Friday, from 9:00 to 18:00
