DO YOU WANT TO GO FAR? KEEP AN EYE ON US

Marketing Automation and Inbound Marketing are strategies that are increasingly demanded in industrial and B2B companies that want to make their marketing and sales teams more efficient.

Marketing Automation will be trending on 2021, according to the Marketing Hot Trends 2020 study. In fact, according to the same report, 53% of companies in Spain will increase their investment in these tools.

KPIs such as having a lot of website visitors or followers on Linkedin are not enough to measure ROI on the digital investments made.

In this webinar, we will review the two perspectives to be analysed in any commercial-digital project (visibility KPIs and business KPIs) in order to measure the real effect of digital campaigns.

An attractive website does not guarantee success if your goal is to capture new clients.

As the basis of any commercial-digital strategy, a website requires accurate value propositions and specific conversion elements that entice visitors and drive them to contact you as easily and quickly as possible.

In this webinar we will analyse how the internet can be a complement to traditional business activities, by analysing real cases of companies in the B2B environment who have integrated digital business strategies into their traditional operations with very satisfactory outcomes in terms of results (increasing the number of qualified business opportunities and orders).

In this webinar we will analyse how the internet can be a complement to traditional business activities, by analysing real cases of companies in the B2B environment who have integrated digital business strategies into their traditional operations with very satisfactory outcomes in terms of results (increasing the number of qualified business opportunities and orders).

In this webinar we will analyse how the internet can be a complement to traditional business activities, by analysing real cases of companies in the B2B environment (fine boilerwork, tube forming for the automotive industry, etc.) who have integrated digital business strategies into their traditional operations with very satisfactory outcomes in terms of results (increasing the number of qualified business opportunities and orders).

In this webinar we will analyse how the internet can be a complement to traditional business activities, by analysing real cases of companies in the B2B environment (fine boilerwork, tube forming for the automotive industry, etc.) who have integrated digital business strategies into their traditional operations with very satisfactory outcomes in terms of results (increasing the number of qualified business opportunities and orders).

In this webinar we will explain how to support export departments in attracting new business opportunities through the different digital tools available in the market. Sergio Ruiz de Larrea, Sales Manager at Ona, will be with us to talk about their experience managing their digital business strategy in collaboration with Weroi.

Nowadays, everyone agrees on the effectiveness of new technologies as a channel to capture business opportunities, but there is still a profound lack of knowledge on where to start and how to interconnect the different elements of a commercial strategy using new technologies on the online environment.

Many companies have a website, but what role does it play in commercial initiatives? How does it help us, or hurt us? Do companies have their clients well classified? Do they use CRM tools for this purpose? Do companies use LinkedIn as a sales tool? And most important of all, how can industrial companies use these and other tools? What are the responsibilities of the sales department in digital initiatives? Who should lead these initiatives within companies?

We ask ourselves these and many other questions daily. In this webinar, we will explain, from the very foundations, how the various digital tools available in the market can help export departments to capture new business opportunities in the digital environment.

In this webinar we will analyse how the internet can be a complement to traditional business activities, by analysing real cases of companies in the B2B environment (fine boilerwork, tube forming for the automotive industry, etc.) who have integrated digital business strategies into their traditional operations with very satisfactory outcomes in terms of results (increasing the number of qualified business opportunities and orders).

The eleventh edition of the European Congress on Energy Efficiency and Sustainability in Architecture and Urbanism (EESAP 11) and the fourth International Congress on Advanced Construction (CICA 4), address the topic of Disruption. Fundamentally, disruption is driven by innovation. However, it is usually not the result of the technology itself, but of the way it is applied. What is the perception of disruption in the field of architecture, engineering and the construction industry? How is the architecture and construction industry evolving and what other transformations are needed?

Maitane Hernández Iturbe, CEO of Weroi, will participate in the round table “The role of technology applied to the company”, on the first day of the Congress.