We help industrial and B2B companies accelerate their business processes
We have a clear purpose: to support our clients in their transition to a hybrid business model, combining traditional and digital measures.
To do so, we become a digital extension of the client’s sales department, supporting them with any of their business needs (recruitment, prospecting, diversification, internationalization, etc.)
WHY WEROI?
THERE IS ANOTHER WAY OF DOING THINGS
EXAMPLE OF A REPORT
PROSPECTING
Design and implementation of cold prospecting strategies through digital channels. We identify potential customers in target markets and segments, create the necessary resources, and activate digital tools (selected for their proven effectiveness) to capture the interest of the target audience and promote conversion for commercial purposes.
We have helped more than 500 industrial/B2B companies locate and contact potential new customers in more than 50 countries.
1. IDENTIFICATION OF POTENTIAL CUSTOMERS.
2. DIRECT ACCESS TO TARGET PROFILES.
3. CONVERSATIONS WITH DECISION-MAKERS.
4. FOLLOW-UP AND ANALYSIS.
LEAD FOLLOW UP
We bridge the gap between cold leads, which sales departments find difficult to manage, and the moment when that contact or opportunity shows a more definite commercial interest. To do this, we deploy a workflow or follow-up methodology that depends on the channel and the status of the lead, and we propose different actions.
Lead Follow-Up makes it easier for sales teams to work only with those contacts that have a high probability of becoming customers, saving time and resources.
CREACIÓN DE CONTENIDOS COMERCIALES
LEAD NURTURING
Maintaining (and strengthening) relationships with leads obtained through commercial-digital project actions, such as sending relevant and personalised content, with the aim of scoring those leads according to their level of interest or readiness to purchase. This allows you to prioritise and decide on the right time for a more direct sales call or visit.
DIGITAL TALENT SEARCH
HOW CAN A DIGITAL BUSINESS ACCELERATION PROJECT HELP YOU?
OUR PROJECTS COVER DIFFERENT SECTORS AND CAN BENEFIT DIFFERENT AREAS OF THE COMPANY
MARKETING
Use the digital potential to flood the Sales Area with leads and put the Sales Department in the place it deserves within the organisation. Because ‘without Marketing there is no Sales’.
SALES
Salespeople close deals, and KAMs (Key Account Managers) manage customers... we take care of generating new opportunities.
MANAGEMENT
Invest, measure and decide. More sales with fewer resources. The digital channel and our methodology guarantee ROI... although it takes time to maximise results.
A JOB WELL DONE TRANSLATES IN PROFITS
Development of a new profitable and efficient commercial channel
Optimisation of the investment in digital marketing
Measurement of the return of investment in digital marketing
Alignment of the online and offline business strategy
REDUCE THE LENGTH OF BUSINESS CYCLES
DIRECT ACCESS TO THE DECISION MAKER
At Weroi there are no unanswered questions
How long does it take to see the first results?
After 2 months of analysis and preparation of the materials necessary for the strategy, we activate the digital tools defined in the project. The first results will depend on different factors (seasonality, market response, etc.). In many cases, we have already obtained contacts of interest in the first month. The achievement of offers and sales will be determined by the commercial maturity periods of each sector.
You talk a lot about results, but what about branding and brand awareness?
The promotion of branding and brand awareness is not an objective in itself, but a necessary vehicle to achieve the purpose of the project, which is the generation of leads with commercial interest. In order for a lead to make a qualified enquiry and request a visit, call or offer, it is necessary for them to have previously recognised our brand through one of the digital tools activated in the project.
What if I already have an internal marketing department, or I collaborate with a communication agency?
Whether you have internal resources or collaborate with a communications agency, our methodology is perfectly adapted. We provide strategic and operational focus so that each task carried out contributes to attracting new potential clients. We are the complement that directs all efforts towards the generation of business opportunities.
Can the digital channel really support commercial work in B2B industry sectors?
Yes, it can. Our proprietary methodology has been tested in more than 500 B2B industrial companies over more than 17 years. When we created WEROI, industrial digital marketing was the future. Today, anyone who does not consider this channel as part of their overall business strategy will be left behind.
What kind of results can I expect from a project with Weroi?
Weroi is integrated into your commercial and marketing processes. We measure the effect that the digital channel has on your bottom line. To do this, we quantify the number of leads received, the offers generated and the sales materialised.
How does Weroi integrate with commercial departments?
The commercial department maintains its usual importance. Weroi acts as a complement. We identify new potential clients in target markets and activate strategies that capture the interest of this target public and convert it into business opportunities. We also help move those opportunities along the sales pipeline. But the final sale is the responsibility of the sales team.
WEROI is a firm with more than 17 years of experience in the development of digital-business marketing projects, specialised in helping industrial and B2B companies use the Internet as a tool for attracting new business opportunities.
We take advantage of the speed and permeability of this channel so that digital investments have a real effect on the income statement.
For this purpose, we work very closely with our clients, from the strategic and operational selection of the project to the measurement of the project’s ROI, through the design of the necessary information flow between the marketing and sales departments.