What we do | WEROI

We help industrial and B2B companies attract more business opportunities through the Internet

Our methodology is supported by 215 industrial and B2B companies that have trusted us to help their sales departments attract new business opportunities through the development of successful digital business strategies.

CREDITED BY 215 COMPANIES

WORK METHODOLOGY

We start projects with a strategic analysis (Phase 1) that defines the project indicators (Phase 2) and the tools to be used at the operational level (Phase 3), so that they always meet the needs of the business and the sales team.

Project scalability (Phase 4) comes from the introduction of new technological (Marketing Automation) and business variables (new markets, sectors, and goals).

PHASE

01

Market research and digital sales plan

  • Digital-potential market analysis
  • Buyer persona selection
  • Customer journey selection
  • Digital sales plan design (sub-channels and impact messages)

PHASE

02

Setup of digital tools and measurement systems

  • Conceptualisation of the necessary technology
  • Design
  • Development
  • Implementation of measurement systems

PHASE

03

Activation of digital tools + Results

  • Action plan deployment
  • Refocus
  • Reporting
  • Results

PHASE

04

Marketing Automation

EXAMPLE OF A REPORT

STARTING POINT

A company contacts us after carrying out several failed digital projects, without any impact on their bottom line. After understanding our value proposal, they choose our services to develop commercial opportunities for a new line of business, which they expect to be the main source of income for the company in the mid-term.

GENERATED BUSINESS POTENTIAL: OPEN OPPORTUNITIES

Managed and pending management contacts

PROJECT OBJECTIVES

Attracting new business opportunities

  • Defining the methodology and workflows between marketing and sales
  • Measuring and tracing investments and return
  • Branding and brand name recognition

TARGET AUDIENCE

End Users, OEMs, and Engineering

Project length

8 months

Geographical scope

Spain, Mexico, Germany, and the United Kingdom

CONTACTS OBTAINED BY TOOL

A JOB WELL DONE TRANSLATES IN PROFIT

Development of a new profitable and efficient commercial channel

Optimisation of the investment in digital marketing

Measurement of the return of investment in digital marketing

Alignment of the online and offline business strategy

THIS IS WHAT WE HAVE ACHIEVED FOR OUR CLIENTS

12,000
LEADS GENERATED
IN 2021
€105 M
OFFERED
IN 2021
6.3%
AVERAGE INCREASE IN TURNOVER IN 2021
47
COUNTRIES REACHED
IN 2021

CONTACT US NOW

project scalability

Project scalability (Phase 4) comes from the introduction of new technological (Marketing Automation) and business variables (new markets, sectors, and goals).

pilot project

Special and high-impact digital sales action.

complete project

Integration of the digital channel in the daily processes of the sales department.

Marketing Automation

Professionalisation of the digital-sales actions through the incorporation of technology.

It wasn’t until the business opportunities became tangible that I started believing in the project. Weroi has demonstrated professionalism and constant adaptability.

Igone Pérez

Marketing Manager

'Client participation is key to the development of this type of projects. Without proper lead management, it is impossible to materialise offers and sales'

Javier Martínez

CEO

'We got results from the very first moment. Their closeness is key for those who are not used to having digital tools incorporated in sales processes'

Elena Fernández

MANAGER

WE DEVELOP CUSTOMISED PROJECTS, TELL US ABOUT YOUR GOALS

Support your Sales & Marketing team with any other requirements

ATTRACT

more business opportunities through the internet

REACH

new international markets

LAUNCH

new products and services

EXPLORE

new target sectors

PROFIT

from attending trade fairs

DIVERSIFY

your business towards new markets and sectors

VIEW PROJECTS

At Weroi there are no unanswered questions

How long does it take to see the first results?

Although it highly depends on each industry, the first results (useful leads) are observed within 1 month of activating the digital marketing tools defined in our digital market analysis. Time to offer or sale will depend on the consideration phase of each industry.

You talk a lot about results, but what about branding and brand name recognition?

Brand promotion and brand name recognition are often not the final goal of a project, rather a vital step towards generating leads with a relevant purchasing interest. Before a potential lead can make an enquiry, schedule a meeting or ask for a quote they must recognise a brand, having been impacted by one of the digital tools launched during the project.

What if I already have an internal marketing department, or collaborate with a marketing agency?

Weroi helps to focus all the efforts being made in digital marketing towards the achievement of new business opportunities. In these cases we provide the strategic and operational focus so that all the tasks being carried out, both internally and externally, will meet the objective of attracting potential new clients interested in your products and services.

Can the Internet really support sales in B2B industrial sectors?

Our own methodology has been tested in more than 215 industrial companies in a B2B environment for over 10 years now. Some of these companies are:

What kind of results can I expect from a project with Weroi?

Weroi is integrated into your sales and marketing processes. We measure the effect the digital channel has on your income statement. To achieve this, the number of leads received, offers generated and sales materialised are all quantified.

If I'm going to start selling online, can I dispense with my sales department?

No, not at all. The sales department continues to have the same relevance as it has always had, since they are responsible for managing digital enquiries, and for ensuring they progress along the sales flow.