We help industrial and B2B companies accelerate their business processes

We have a clear purpose: to support our clients in their transition to a hybrid business model, combining traditional and digital measures.

To do so, we become a digital extension of the client’s sales department, supporting them with any of their business needs (recruitment, prospecting, diversification, internationalization, etc.)

WHY WEROI?

THERE IS ANOTHER WAY OF DOING THINGS

EXAMPLE OF A REPORT

STARTING POINT

A company contacts us after carrying out several failed digital projects, without any impact on their bottom line. After understanding our value proposal, they choose our services to develop commercial opportunities for a new line of business, which they expect to be the main source of income for the company in the mid-term.

GENERATED BUSINESS POTENTIAL: OPEN OPPORTUNITIES

Managed and pending management contacts

PROJECT OBJECTIVES

Attracting new business opportunities

Defining the methodology and workflows between marketing and sales
Measuring and tracing investments and return
Branding and brand name recognition

TARGET AUDIENCE

End Users, OEMs, and Engineering

Project length

8 months

Geographical scope

Spain, Mexico, Germany, and the United Kingdom

CONTACTS OBTAINED BY TOOL

HOW CAN A DIGITAL BUSINESS ACCELERATION PROJECT HELP YOU?

OUR PROJECTS COVER DIFFERENT SECTORS AND CAN BENEFIT DIFFERENT AREAS OF THE COMPANY

MARKETING

Empowering your marketing efforts and helping you deliver business results.

SALES

Supporting the work of the sales team through digital channels and helping them to achieve their objectives.

MANAGEMENT

Improving profitability and supporting the evolution towards a more digital model.

A JOB WELL DONE TRANSLATES IN PROFITS

Development of a new profitable and efficient commercial channel

Optimisation of the investment in digital marketing

Measurement of the return of investment in digital marketing

Alignment of the online and offline business strategy

REDUCE THE LENGTH OF BUSINESS CYCLES

DIRECT ACCESS TO THE DECISION MAKER

At Weroi there are no unanswered questions

How long does it take to see the first results?

After 2 months of analysis and preparation of the materials necessary for the strategy, we activate the digital tools defined in the project. The first results will depend on different factors (seasonality, market response, etc.). In many cases, we have already obtained contacts of interest in the first month. The achievement of offers and sales will be determined by the commercial maturity periods of each sector.

You talk a lot about results, but what about branding and brand awareness?

The promotion of branding and brand awareness is not an objective in itself, but a necessary vehicle to achieve the purpose of the project, which is the generation of leads with commercial interest. In order for a lead to make a qualified enquiry and request a visit, call or offer, it is necessary for them to have previously recognised our brand through one of the digital tools activated in the project.

What if I already have an internal marketing department, or I collaborate with a communication agency?

Whether you have internal resources or collaborate with a communications agency, our methodology is perfectly adapted. We provide strategic and operational focus so that each task carried out contributes to attracting new potential clients. We are the complement that directs all efforts towards the generation of business opportunities.

Can the digital channel really support commercial work in B2B industry sectors?

Yes, it can. Our proprietary methodology has been tested in more than 400 B2B industrial companies over more than 15 years. When we created WEROI, industrial digital marketing was the future. Today, anyone who does not consider this channel as part of their overall business strategy will be left behind.

What kind of results can I expect from a project with Weroi?

Weroi is integrated into your commercial and marketing processes. We measure the effect that the digital channel has on your bottom line. To do this, we quantify the number of leads received, the offers generated and the sales materialised.

How does Weroi integrate with commercial departments?

The commercial department maintains its usual importance. Weroi acts as a complement. We identify new potential clients in target markets and activate strategies that capture the interest of this target public and convert it into business opportunities. We also help move those opportunities along the sales pipeline. But the final sale is the responsibility of the sales team.