We help industrial and B2B companies attract more business opportunities through the Internet
Our methodology is supported by 215 industrial and B2B companies that have trusted us to help their sales departments attract new business opportunities through the development of successful digital business strategies.
CREDITED BY 215 COMPANIES
WORK METHODOLOGY
To this end, we start the projects with a strategic deliberation (Phase 1) that objectifies the measurement indicators (Phase 2) of the project and the tools to be used at the operational level (Phase 3) so that they always meet the needs of the business and the sales team.
Project scalability (Phase 4) comes from the introduction of new technological (Marketing Automation) and business variables (new markets, sectors, and goals).
PHASE
01
Market research and digital sales plan
- Digital-potential market analysis
- Buyer persona selection
- Customer journey selection
- Digital sales plan design (sub-channels and impact messages)
PHASE
02
Setup of digital tools and measurement systems
- Conceptualisation of the necessary technology
- Design
- Development
- Implementation of measurement systems
PHASE
03
Activation of digital tools + Results
- Action plan deployment
- Refocus
- Reporting
- Results
PHASE
04
Marketing Automation
EXAMPLE OF A REPORT
STARTING POINT
They contact us after carrying out several failed digital projects, without any impact on the company’s bottom line. After knowing our value proposal, they decide to trust in our services to develop the new business line of product sales at a commercial level, which they expect to be the main source of income for the company in the medium term.
GENERATED BUSINESS POTENTIAL: OPEN OPPORTUNITIES
Managed and pending management contacts
PROJECT OBJECTIVES
Attracting new business opportunities
- Defining the methodology and workflows between marketing and sales
- Measuring and tracing investments and return
- Branding and brand name recognition
TARGET AUDIENCE
End Users, OEMs, and Engineering
Project length
8 months
Geographical scope
Spain, Mexico, Germany, and the United Kingdom
CONTACTS OBTAINED BY TOOL
WELL-DONE JOB RESULTS IN BENEFITS
Development of a new profitable and efficient commercial channel
Optimisation of the investment in digital marketing
Measurement of the return of investment in digital marketing
Alignment of the online and offline business strategy
THIS IS WHAT WE HAVE ACHIEVED FOR OUR CLIENTS
IN 2020
IN 2020
IN 2020
CONTACT US NOW
project scalability
Project scalability (Phase 4) comes from the introduction of new technological (Marketing Automation) and business variables (new markets, sectors, and goals).
pilot project
Special and high-impact digital sales action.
complete project
Integration of the digital channel in the daily processes of the sales department.
Marketing Automation
Professionalisation of the sales-digital actions through the incorporation of technology.
It wasn’t until the business opportunities became tangible that I started believing in the project. Weroi has demonstrated professionalism and constant adaptability.
Igone Pérez
Marketing Manager
Javier Martínez
CEO
Elena Fernández
MANAGER
WE DEVELOP CUSTOMISED PROJECTS, TELL US ABOUT YOUR GOALS
ATTRACT
more business oportunities through the internet
REACH
new international markets
LAUNCH
new products and services
EXPLORE
new target sectors
PROFIT
from attending trade fairs
DIVERSIFY
your business towards new markets and sectors
At Weroi there are no unanswered questions
How long does it take to see the first results?
Although it highly depends on each industry, the first results (useful leads) are observed within 1 month from the moment we activate the digital marketing tools defined for the project, based on the potential digital market analysis carried out. Proposals and sales obtained will depend on the sales maturity periods of each industry.
You talk a lot about results, but what about branding and brand name recognition?
The promotion of branding and brand name recognition is not an objective in itself, but a necessary vehicle to achieve the project’s objective, which is the generation of leads with a sales interest. In order for a lead to make a qualified enquiry and request a visit, call or proposal, it is necessary that they have previously recognised our brand, through one of the digital tools activated in the project.
What if I already have an internal marketing department, or collaborate with a marketing agency?
Weroi helps to focus all the efforts being made in digital marketing towards the achievement of new business opportunities. In these cases we provide the strategic and operational focus so that all the tasks being carried out, both internally and externally, will meet the objective of attracting potential new clients interested in your products and services.
Can the Internet really support sales in B2B industrial sectors?
Our own methodology has been tested in more than 215 industrial companies in a B2B environment for over 10 years now. Some of these companies are:
What kind of results can I expect from a project with Weroi?
Weroi is integrated into your sales and marketing processes. We measure the effect the digital channel has on your income statement. To achieve this, the number of leads received, offers generated and sales materialised are all quantified.
If I'm going to start selling online, can I dispense with my sales department?
No, not at all. The sales department continues to have the same relevance as it has always had, since they are responsible for managing digital enquiries, and for ensuring they progress along the sales flow.
