What we do | WEROI

We help industrial and B2B companies attract more business opportunities through the Internet

Our methodology is supported by 215 industrial and B2B companies that have trusted us to help their sales departments attract new business opportunities through the development of successful digital business strategies.

CREDITED BY 215 COMPANIES

WORK METHODOLOGY

To this end, we start the projects with a strategic deliberation (Phase 1) that objectifies the measurement indicators (Phase 2) of the project and the tools to be used at the operational level (Phase 3) so that they always meet the needs of the business and the sales team.

Project scalability (Phase 4) comes from the introduction of new technological (Marketing Automation) and business variables (new markets, sectors, and goals).

PHASE

01

Market research and digital sales plan

  • Digital-potential market analysis
  • Buyer persona selection
  • Customer journey selection
  • Digital sales plan design (sub-channels and impact messages)

PHASE

02

Setup of digital tools and measurement systems

  • Conceptualisation of the necessary technology
  • Design
  • Development
  • Implementation of measurement systems

PHASE

03

Activation of digital tools + Results

  • Action plan deployment
  • Refocus
  • Reporting
  • Results

PHASE

04

Marketing Automation

EXAMPLE OF A REPORT

STARTING POINT

They contact us after carrying out several failed digital projects, without any impact on the company’s bottom line. After knowing our value proposal, they decide to trust in our services to develop the new business line of product sales at a commercial level, which they expect to be the main source of income for the company in the medium term.

GENERATED BUSINESS POTENTIAL: OPEN OPPORTUNITIES

Managed and pending management contacts

PROJECT OBJECTIVES

Attracting new business opportunities

  • Defining the methodology and workflows between marketing and sales
  • Measuring and tracing investments and return
  • Branding and brand name recognition

TARGET AUDIENCE

End Users, OEMs, and Engineering

Project length

8 months

Geographical scope

Spain, Mexico, Germany, and the United Kingdom

CONTACTS OBTAINED BY TOOL

WELL-DONE JOB RESULTS IN BENEFITS

Development of a new profitable and efficient commercial channel

Optimisation of the investment in digital marketing

Measurement of the return of investment in digital marketing

Alignment of the online and offline business strategy

THIS IS WHAT WE HAVE ACHIEVED FOR OUR CLIENTS

9,850
LEADS GENERATED
IN 2019
€85 M
OFFERED
IN 2019
6.3%
AVERAGE INCREASE IN TURNOVER IN 2019
43
COUNTRIES REACHED
IN 2019

CONTACT US NOW

project scalability

Project scalability (Phase 4) comes from the introduction of new technological (Marketing Automation) and business variables (new markets, sectors, and goals).

pilot project

Special and high-impact digital sales action.

complete project

Integration of the digital channel in the daily processes of the sales department.

Marketing Automation

Professionalisation of the sales-digital actions through the incorporation of technology.

It wasn’t until the business opportunities became tangible that I started believing in the project. Weroi has demonstrated professionalism and constant adaptability.

Igone Pérez

Marketing Manager

'Client participation is key to the development of this type of projects. Without proper lead management, it is impossible to materialise offers and sales'

Javier Martínez

CEO

'We got results from the very first moment. Their closeness is key for those who are not used to digital tools incorporated into sales processes'

Elena Fernández

MANAGER

WE DEVELOP CUSTOMISED PROJECTS, TELL US ABOUT YOUR GOALS

ATTRACT

more business oportunities through the internet

REACH

new international markets

LAUNCH

new products and services

EXPLORE

new target sectors

PROFIT

from attending trade fairs

DIVERSIFY

your business towards new markets and sectors

VIEW PROJECTS

At Weroi there are no unanswered questions

How long does it take to see the first results?

Although it highly depends on each industry, the first results (useful leads) are observed within 1 month from the moment we activate the digital marketing tools defined for the project, based on the potential digital market analysis carried out. Proposals and sales obtained will depend on the sales maturity periods of each industry.

You talk a lot about results, but what about branding and brand name recognition?

The promotion of branding and brand name recognition is not an objective in itself, but a necessary vehicle to achieve the project’s objective, which is the generation of leads with a sales interest. In order for a lead to make a qualified enquiry and request a visit, call or proposal, it is necessary that they have previously recognised our brand, through one of the digital tools activated in the project.

What if I already have an internal marketing department, or collaborate with a marketing agency?

Weroi helps to focus all the efforts being made in digital marketing towards the achievement of new business opportunities. In these cases we provide the strategic and operational focus so that all the tasks being carried out, both internally and externally, will meet the objective of attracting potential new clients interested in your products and services.

Can the Internet really support sales in B2B industrial sectors?

Our own methodology has been tested in more than 215 industrial companies in a B2B environment for over 10 years now. Some of these companies are:

What kind of results can I expect from a project with Weroi?

Weroi is integrated into your sales and marketing processes. We measure the effect the digital channel has on your income statement. To achieve this, the number of leads received, offers generated and sales materialised are all quantified.

If I'm going to start selling online, can I dispense with my sales department?

No, not at all. The sales department continues to have the same relevance as it has always had, since they are responsible for managing digital enquiries, and for ensuring they progress along the sales flow.