Digital Marketing campaign automation: when and why?
9:30 - 11:00
- Minimum functionalities for your first Marketing Automation and Inbound Marketing project
- Advanced functionalities to scale your project
- Alternatives for companies in the early stages of digitalisation
- Doubts and questions
Marketing Automation and Inbound Marketing are strategies that are increasingly demanded in industrial and B2B companies that want to make their marketing and sales teams more efficient.
Marketing Automation will be trending on 2021, according to the Marketing Hot Trends 2020 study. In fact, according to the same report, 53% of companies in Spain will increase their investment in these tools.
Urko De La Torre
Senior specialist in the implementation of digital-sales projects in industrial and B2B sectors. Extensive experience in managing marketing and sales teams. Executive MBA by ESIC.