HOW CAN DIGITAL MARKETING TOOLS HELP US SEIZE BUSINESS OPPORTUNITIES IN THE B2B SECTOR?
- Welcome and introduction.
- Analysis of the current potential market in the digital ecosystem
- How to integrate the digital channel into traditional sales processes
- Success stories
- Query resolution
In this webinar we will analyse how the internet can be a complement to traditional business activities, by analysing real cases of companies in the B2B environment (fine boilerwork, tube forming for the automotive industry, etc.) who have integrated digital business strategies into their traditional operations with very satisfactory outcomes in terms of results (increasing the number of qualified business opportunities and orders).
The aim is to learn about the potential of digital marketing as an alternative channel to increase business.
Six years of professional experience in marketing-sales environments for B2B sectors. Expert in commercial and business development processes in industrial environments, especially in sectors such as Oil&Gas and Energy. Master’s degree in Marketing and Sales Management from the UPV/EH.