HOW CAN DIGITAL MARKETING TOOLS HELP US SEIZE BUSINESS OPPORTUNITIES?
10:00 - 11:20
Welcome and introduction. Soledad Dávila, Association Development and External Relations Manager at AECIM.
Analysis of the current potential market in the digital ecosystem. Maitane Hernández, CEO at WEROI.
– How to integrate the digital channel into traditional sales processes
– Success stories
In this webinar we will analyse how the internet can be a complement to traditional business activities, by analysing real cases of companies in the B2B environment (fine boilerwork, tube forming for the automotive industry, etc.) who have integrated digital business strategies into their traditional operations with very satisfactory outcomes in terms of results (increasing the number of qualified business opportunities and orders).
The aim is to learn about the potential of digital marketing as an alternative channel to increase business.
Hernández has 15 years of experience in managing and advising digital business acceleration projects in industrial companies (machine/tool, capital goods, subcontracting, aerospace, automotive, engineering). In 2010, she became founding partner and general manager of Weroi, a company dedicated to the integration of digital business strategies in industrial companies’ traditional sales departments, a role she currently holds.
Her CV also includes a stint as head of fast track channels at Hasten Ventures AIE, in internationalisation and investment projects, as well as Manager of digital marketing for the European market at Intertek, an American multinational with operations in more than 110 countries, specialising in certification, analysis and testing in different sectors. Degree in English Philology and EMBA at ESIC.