Embaresa | WEROI

Scaling up business with a focused digital strategy

Industrial packaging

RESULTS

20
MONTHS
256
QUALITY LEADS
19
OFFERS MADE
4
WINNED OFFERS

SCOPE

  • Target market: Spain
  • Target sectors: aeronautics, railways, renewables, electronics, capital goods, freight forwarding companies
  • Target group: Purchasing manager, logistics manager, warehouse manager, project manager

OBJECTIVES

  • Capturing new business opportunities through the digital environment.
  • Development of the Internet as a prospecting and recruitment channel complementary to traditional commercial action.
  • Effective communication of the value of embaresa's services in the digital environment.
  • Boosting the notoriety of the embaresa brand in the digital ecosystem.

Ainhoa Güenechea Hormaeche

COMMERCIAL DIRECTOR

Thanks to the project, we have achieved a greater presence in the digital channel and a significant increase in qualified contacts. Little by little, we are also generating new business with companies that we had not been able to reach through the usual commercial channels until now. In addition, Weroi has contributed to a better understanding of our services by our potential customers, thus opening the door for us to collaborate with them.

THE COMPANY

EMBARESA provides customised packaging and protection solutions to machinery and capital goods manufacturers in the most demanding sectors, such as energy, rail, aeronautics and aerospace. It has more than 1,000 customers exporting to 130 countries, which it serves from one of its 7 logistics and production centres throughout Spain.

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